Don’t keep it a secret that you’re a court reporter! Communication matters when it comes to the court reporter shortage. Too often we’re asked if court reporting is still an active profession and we’re always surprised! Yes, we’re here and the industry is in need of new court reporters.
Using social media, we can share news, benefits, and experiences to attract new reporters.
Professional vs. Personal
While it may seem like a good idea or easy to combine personal and professional posts on social media sites like Facebook, we recommend separating them. Ask yourself if you want clients or prospects to see you in your bathing suit on vacation or ranting about your crazy sister-in-law. Probably not. And even if you think it doesn’t matter, ask yourself if you want to see those things from clients. Probably not.
Maintain a professional persona by creating a page (“likes”) on Facebook and a profile on LinkedIn. Use them solely for sharing news about topics related to court reporting like working from home, tips for new court reporters, court reporter shortage, and other trends. Leave the opinionated commentary out of it.
Even with separate social media accounts, it’s important to have a standard for what you’re posting to your profile and on others, including what you’re saying in groups.
Before hitting publish, ask yourself if you’d want your clients to read what you’re about to post. Re-read the post as if you were your client.
Would you want them to know you’re complaining about them in a group? Would they want to work with you if they knew you were sharing information that should otherwise be confidential? If there’s a doubt, don’t post. What you’re saying can make or break your career.
Connect with Others
Rather than using social media to tell the world your woes, use it to connect with others. We know it can get lonely as a court reporter which is why we encourage our North Carolina reporters to use social media as a way to widen their community and sphere of influence.
Groups provide opportunity for you to ask questions that you might ask a co-worker. What’s that medical term to describe X? How does this software work? What do I do if a microphone isn’t working at a deposition? Not only can you get questions answered, you can be the voice of authority to others.
Don’t be afraid to use social media. It’s an effective way to share industry news and showcase yourself as the expert. We encourage you to share this blog post and let us know how you’re using social media as a professional!